Volvo V40 enters new era of Volvo Cars

V40 receives cosmetic and trim changes for model year 2017; now featuring Thor’s Hammer.

Complete Drive-E engine line-up maintains exceptional efficiency across the range.

South African release scheduled for Q3 2016.

The best-selling Volvo V40 range is being updated with the new face of Volvo for the 2017 model year, with cosmetic and trim updates for all V40 and V40 Cross Country derivatives. The range will continue to include three diesel and three petrol engines, as well as four trim levels which are still highlighted by sporty R-Design derivatives.

Now featuring Thor’s Hammer

First introduced on the all-new XC90 and subsequently the new S90 and V90, Thor’s Hammer is now available as Volvo’s light signature on the new V40 and V40 Cross Country – in conjunction with full-LED Active Bending headlight technology. New grille designs and the all-new Volvo Iron Mark also dominate the front of this striking premium C-segment compact hatch.

“The V40 is the best-selling Volvo model in Europe and the second-most popular Volvo model globally, making it a very important car for the company. With the updates for model year 2017 we make this already very successful model even more attractive to customers in the segment,” says Björn Annwall, Senior Vice President, Sales, Marketing and Customer Service at Volvo Car Group.

The exterior update includes the addition of five colours to Volvo’s V40 offer including the completely new Amazon Blue and Denim Blue, as well as three colours already used by other models in the Volvo Cars portfolio: Bursting Blue, Mussel Blue and Luminous Sand.

The V40 will also receive the new trim level nomenclature, such as Momentum and Inscription that were first introduced on the XC90, visualising trim levels and variants and a total of eight new wheels across the V40 and V40 Cross Country ranges.

In a cue taken from the award-winning Volvo Concept Estate, a new upholstery called City Weave will be added along with a new Charcoal/Blond steering wheel option. Several new interior panel trims are also to be offered: Milled Aluminium, Black Grid Aluminium and Stealth Aluminium. Accent trim colours in the door inserts will now be offered with contrasting stitching and for the first time a black headliner will be available as an option on all models in the V40 range. New tread plates will be added for the R-Design and Inscription trim levels and an updated key fob with the new Volvo logo will be available.

Continuing its innovative approach to powertrain engineering, Volvo has reduced CO2 emissions on its popular D2 manual powertrain to just 89 g/km with the introduction of low rolling resistance tyres.

Volvo On Call

The Volvo On Call smartphone app which allows remote access and control over a wide range of in-car features, receives a substantial update. Volvo On Call, which is still under development and planning for South African release, already delivers wearable connectivity (Apple Watch/Android Wear) and now Microsoft Band 2 connectivity, enabling voice-control for certain features when using Windows 10-based smartphones. New functionality includes calendar and navigation integration, as well as PC-based operation.

CleanZone technology

Volvo’s continuing leadership in interior air quality is highlighted across the 40 Series from 2016 with the inclusion of the CleanZone logo on instrument panel air vents. Volvo’s award-winning CleanZone technology ensures that outside air is effectively filtered before entering the cabin, removing harmful pollutants that are increasingly common in large urban areas. CleanZone technology reflects Volvo’s ongoing work to improve the in-car experience, covering incoming air, interior emissions and odours, interior surfaces and contact allergies.

The refreshing new Volvo V40 and V40 Cross Country range arrives in South Africa in the third quarter of 2016.



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